So, Peter Parker gets murdered.

In comic book publishing, the decision to kill off a long-running and beloved character may seem, at first glance, like a terribly unwise business move. But when Marvel Comics released its latest issue of Amazing Spider-Man—#700, which ends with Peter Parker, the webbed crusader’s alter ego, getting murdered—the issue began flying off the shelves.

via Death! Sex! The Comic Book Sales Bump – Businessweek.

Now “Spiderman” is a half black half latino dude name “Miles Morales”.

Meh. Who cares?